Anyone who’s tried “write an article about [topic]” as a prompt to ChatGPT will tell you the truth: ChatGPT can’t write well at all. That’s not a secret. If you doubt me, ask it or any AI writing tool, to write a blog post. It will crank out very bad content that no real human will like reading.

Yet I’m still a ChatGPT fan. It saves me a ton of time and makes my job as a busy content creator a little easier. Here are five surprising non-writing applications I love using ChatGPT for.

1. Title optimization.

Titles used to take me about an hour a week — email subject lines, article titles, and journalist pitch subject lines. Now they take me about five minutes.

I use ConvertKit as my email provider, which has a really neat A/B subject line tester. This helps me with my content strategy — I usually send my best ideas to you in email format first and use that to test out which title is best.

Then, about a week later, I publish that on my website and my article with the winning title.

Would it surprise you to learn that I used ChatGPT to come up with the second title option?

I am not a great title person — I always have to run them by my friends and family, so it is a relief to use ChatGPT for it instead. I may not love what it comes up with all the time, but at least those title variations give me a place to start.

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